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Did you know that the Coca-Cola brand value has topped $58billion? Your logo is your "brand" in a nutshell. It's what customers associate with your business. When considering a logo there are different factors involved. A logo transcends your website and can be used in business cards, letterheads, videos, etc. On the contrary, a banner on your website simply incorporates your logo and theme, while anchoring the presentation. Typically your web design will include a customer banner, but not a logo design. Things to think about when considering a logo: 1) Is this for a new company? Or a re-branding of an existing company? (If you have a history with customers and a successful brand, then a new logo should only be considered if re-branding the company). 2)It doesn't have to be complicated. Take a look at these logos, many of them are simple: 3) It's a good investment to have a custom logo designed for you company. This will create instant recognition among your existing customers and create a mental picture for potential customers.
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